Offecct – Voices
Branding
A documentary book in which internal and external voices tells the story of a small Swedish furniture manufacturer and it’s journey towards the global brand it is on the furniture scene today. Part of an over all brand strategy for Offecct. A success story we are proud to have been part of.
The book is built on an informal, easygoing dinner conversation that serves as the red thread winding through the book. Max Fraser in London took an important roll as the editor, location photography by Nicho Södlingand and portrait photography by Knut Koivisto.
